Amenity Technical Sales Representative - Scotland and North East England
At Germinal, an Openfolde company, it is our people who make the difference. People who are friendly, positive, driven to achieve and always want to do their best are always welcome to join us.
We have great opportunities across our brands in NI, GB, ROI and even as far away as New Zealand.
- Job title: Technical Sales Representative
- Reporting to: Amenity Director
- Location: Scotland and North East England
Overall purpose of the job:
We’re looking for a driven and knowledgeable Amenity Sales Representative to join our commercial team. Covering a key territory that spans Scotland and North East England, you’ll be the face of our amenity seed business - working with clients across sports grounds, local authorities, landscapers, contractors, and distributors.
​This is a hands-on, field-based role where relationship-building, technical product understanding, and proactive sales activity are essential. You’ll be managing existing accounts while also growing new business across your region.
​Key activities:
- Develop and manage strong relationships with customers across the amenity sector, including sports facilities, councils, schools, golf courses, and contractors.
- Identify new business opportunities and convert leads into long-term customers.
- Provide technical advice and tailored seed recommendations based on customer needs, site conditions, and product performance.
- Deliver on agreed sales targets and growth objectives.
- Maintain accurate CRM records, prepare sales reports, and forecast demand within your territory.
- Attend regional trade shows, demonstration days, and industry events as required.
- Collaborate closely with colleagues across sales, operations, and product development.
- To perform the job in accordance with our policies and procedures, especially the Equal Opportunities and Harassment Policy.
- To perform any other duties as may be reasonably required from time-to-time.
Any specific requirements:
​Prepared to work the hours required to fulfil the role during busy periods, most often spring and summer.
Be prepared to spend time away from home to fulfil duties relating to the role, up to two nights per week in any week on average.
​Person Specification
​​Essential:
- ​​Full, clean UK driving licence.
- Proven sales experience in the amenity, agriculture, or horticulture sectors.
- Strong working knowledge of grass seed products, turf care, or landscaping solutions.
- Excellent communication, negotiation, and customer service skills.
- Self-motivated, organised, and comfortable working independently.
- A high level of competence in delivering presentations and webinars.
​Desirable:
- Qualification in turf management, agronomy, or horticulture.
- Existing network within the amenity or grounds maintenance industry.
- Familiarity with local authority tendering or contracting processes.
- Understanding of sustainable and environmentally responsible practices.
- Ability to use Excel and Word.
- Familiarity with social media as a work tool.
What you can expect when you join Germinal:
- ​​Competitive salary and performance related bonus scheme.
- 32 days holiday (including statutory days) increasing with years’ service, pro rata for part time employees.
- Company car.
- Excellent pension company contributions.
- Higher than average death in service payment.
- Cycle to work scheme.
- Comprehensive training and development to get you up to speed in your role and beyond.
- The opportunity to grow your career and develop personally.
- Length of service recognition.
​​At the end of your probationary period, you will have access to:
- ​​Cash Plan Healthcare scheme.
- Our benefits platform, with hundreds of discounts, rewards and offers.
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To apply, please submit your CV and a covering letter here, noting how your experience makes you suitable for this role by Wednesday 4th June at 5pm. We regret that applications received after the closing date and time will not be accepted.